Monday, August 29, 2022

Sweat Equity

Comparison is the thief of joy, but it’s human nature.  I was weed whacking my lawn last night, and I couldn’t help but think “wow, there are people who can pay to have this done” while the eighty degree heat was making me sweat in my clunky muck boots.  I’m in the elbow grease stage of my life, not the professional landscaper stage.  I threw in a few huffs and puffs here and there, but I really didn’t mind the work.  When the job was done, I stood on the sidewalk and took it all in for a few minutes.  We insure some really talented landscapers, all of whom would have probably gotten a good laugh out of my subpar weed whacking job, but I thought it looked like a million bucks.  Things mean more when you work for them.

When G5 started, our team was small.  Our newness meant we didn’t have years of history as a company under our belts, thousands of followers on social media, or the brand recognition that other established agencies had.  What we did have, though, was a group of individuals dedicated to proving that we’re the agency you want to work with.  We asked people to trust us, and then we worked to make sure they didn’t regret it.

We’ve grown since then, both in size of our team and in the number of amazing clients we have the privilege of working with.  One thing hasn’t changed: the hustle.  Starting out has little guys gave us the mindset of underdogs.  G5 is our baby, and the pride in our work makes us perform at the highest level.  It isn’t easy, but it’s worth it when we have those moments that feel like standing on the sidewalk and taking it all in.  Things mean more when you work for them.